Have a quick and easy access to the information is now considered as obvious. This also applies to communications with government. A new trend in the form of mobile applications are increasingly starting to appear in this area, confirmed by Martin Hrnko, CEO of QBSW, a.s., which deals in developing such solutions.
What are the most common demands on application for government?
Definitely simplify communication with citizens and more effective internal and external processes of government. Increasing interest in so-called. Push Notifier, which brings modern and inexpensive way of providing information to citizens. Compared with the SMS channel it can significantly reduce government costs, since sending and receiving messages is free. Demand is also for solutions which strengthen the use of city services and tourism – eg. City Card online application for the passenger, cycling maps in mobile and etc.
Is such a solution expensive?
It depends on the type of application. This application caused in towns and cities concerns, that they cannot afford it. But this is not true. Moreover, the solutions, which we are talking about are aimed to reduce costs, or vice versa become more attractive services, which in both cases leads to be inserted rapid return on investment.
Are people ready to communicate with the government “with phone”?
Smart phone has almost all of us, and always at hand. As we have come to use it in everyday situations (emails, phone calls, social networking), so it will be same even in case of offices. Any service that relieves people from bureaucracy and lengthy processes at the office is more than welcome and the time will be necessary.
What type of mobile application are government using more often?
A pioneer is certainly an application that allows reporting suggestion (potholes, garbage, etc.). Its use by citizens continues to rise, which confirms the fact that communication with the local government through mobile applications is becoming more natural and sought after.