In the digital age, it is easy to wonder what will happen next—what new technology will breakthrough next year, next month, or even tomorrow? It can seem difficult to predict, even though keeping up with technological shifts is imperative for business success.
A safe bet these days is mobile technology. Dependence on mobile platforms is increasing across industries, from digital advertising best practices that recommend mobile-only, to manufacturing task management interfaces that are mobile-located. While technological breakthroughs can happen overnight, it is likely that mobile technology will be heavily utilized across industries for years to come.
So the Future Really Is Mobile?
Take a look at your smart phone. How many apps do you have? How often have you tried to do something on your laptop or desktop only to discover it’s actually easier to do it from your mobile device? With the upcoming public availability of 5G technology, it is clear that large-scale investment in mobile infrastructure development is not slowing down. Additionally, projections suggest that 72 percent of people worldwide will use solely their smartphones to access the internet by 2025. What this means is that indeed, the future is mobile.
This future is not simply an abstract technological character of the digital age, but a direct concern for the future of commerce. Consumers are increasingly depending on mobile throughout their purchase decisions. For example, when mobile apps or sites help users easily find answers to their questions, they are more likely to make a purchase—this is true for 80% of mobile users, according to a Google study.
Mobile Technology and Business Strategy
Whether keeping up with this trend means creating a mobile-friendly website, a mobile app, or an integrated system that functions seamlessly on mobile, investing in mobile technology is an important business decision.
It can affect profits in any number of ways, from whether potential customers are able to see an ad, whether they have a positive experience with a mobile site, or whether employees are able to seamlessly participate in supply chain management.
Developing a mobile strategy, and possibly mobile interfaces, that are directly tailored for specific businesses will become increasingly imperative. The widespread use of mobile technology will mean that eventually, a competitive edge will be drawn not by the simple integration of mobile technology, but the perfection thereof.
If your business has not yet become a part of the mobile trend, it is important to think about doing so immediately, and in a manner that sets you apart from your competition. How can you make it easier for your targeted audience to find you? How can you help the flow of information encourage a purchase?
At QBSW, we have a proven record of innovating mobile technology, and we are prepared to help your business reach mobile success. Contact us today to learn how we can help you integrate mobile into your upcoming strategies.